Big-barrel costs, few results with Worx
Thank you, Warren Times Observer, for your prescient editorial regarding Warren Worx and a previous editorial expressing concern about branding. A city of Warren sanctioned consulting report made clear Warren was not ready for branding. I thought about informing our mayor, but after the WCCBI got their hands deep into the mayor’s back pocket for $100,000, I waited to see how far it would all go. Then the county wrote a check followed by another from the city. All totaled, more than $300,000. WCCBI – “one of our biggest hauls.” In the end, a very lame branding was born, one so ...